Detailed Course Information |
Summer 2020
Mar 27, 2023 |
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| MKT 395 - Business-To-Business Marketing |
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(3). Prerequisite: MKT 301. An analysis of marketing strategy as it applies to firms that engage in the production of finished products or services, including an examination of the buying behavior of profit and non-profit-making enterprises, as well as governmental agencies and the impact of e-commerce on these enterprises and processes. May not be taken for credit if student has completed MKT 363 - Industrial Marketing.
3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: In-Person Instruction, Online (asynchronous) Management & Marketing Division Marketing Department Course Attributes: 4-year institution Restrictions: May not be enrolled in one of the following Colleges: Other Must be enrolled in one of the following Majors: Management Marketing May not be enrolled as the following Classifications: Sophomore Freshman Prerequisites: Undergraduate level MKT 301 Minimum Grade of D or Undergraduate level MKT 301 Minimum Grade of P |
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