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Detailed Course Information

 

Summer 2020
Oct 27, 2020
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Information Select the desired Level or Schedule Type to find available classes for the course.

MKT 488 - Advertising and Promotions
(3). Prerequisite: MKT 301. Investigation of methods used to communicate with markets, including advertising, sales promotion, re-seller support, publicity, public relations, and corporate advertising. Includes cases combining these topics with a managerial orientation (formerly MKT 377 and more recently MKT 388).
3.000 Credit hours
3.000 Lecture hours

Levels: Undergraduate
Schedule Types: In-Person Instruction, Online (asynchronous)

Management & Marketing Division
Marketing Department

Course Attributes:
4-year institution

Restrictions:
May not be enrolled in one of the following Programs:     
      Accelerated High School
May not be enrolled in one of the following Colleges:     
      Other
Must be enrolled in one of the following Majors:     
      Management
      Marketing

Prerequisites:
Undergraduate level MKT 301 Minimum Grade of C

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