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Detailed Course Information

 

Summer 2022
Mar 04, 2024
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Information Select the desired Level or Schedule Type to find available classes for the course.

MKT 378 - Consumer Behavior
(3). Prerequisite: MKT 301. A study of fundamental activities, habits, and motives which affect consumer interest, trial, evaluation, usage, and disposal of products. Includes ethical marketing considerations. This course can be counted as a major or minor elective in the areas of finance and management.
3.000 Credit hours
3.000 Lecture hours

Levels: Undergraduate
Schedule Types: Hybrid (mostly on-campus), Hybrid (mostly online), In-Person Instruction, Online (asynchronous)

Management & Marketing Division
Marketing Department

Course Attributes:
4-year institution

Restrictions:
May not be enrolled in one of the following Colleges:     
      Other
Must be enrolled in one of the following Majors:     
      Management
      Marketing
May not be enrolled as the following Classifications:     
      Sophomore
      Freshman

Prerequisites:
Undergraduate level MKT 301 Minimum Grade of D or Undergraduate level MKT 301 Minimum Grade of P

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Release: 8.7.2.4