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Detailed Course Information

 

Summer 2022
Mar 29, 2024
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Information Select the desired Level or Schedule Type to find available classes for the course.

MKT 395 - Business-To-Business Marketing
(3). Prerequisite: MKT 301. An analysis of marketing strategy as it applies to firms that engage in the production of finished products or services, including an examination of the buying behavior of profit and non-profit-making enterprises, as well as governmental agencies and the impact of e-commerce on these enterprises and processes. May not be taken for credit if student has completed MKT 363 - Industrial Marketing.
3.000 Credit hours
3.000 Lecture hours

Levels: Undergraduate
Schedule Types: In-Person Instruction, Online (asynchronous)

Management & Marketing Division
Marketing Department

Course Attributes:
4-year institution

Restrictions:
May not be enrolled in one of the following Colleges:     
      Other
Must be enrolled in one of the following Majors:     
      Management
      Marketing
May not be enrolled as the following Classifications:     
      Sophomore
      Freshman

Prerequisites:
Undergraduate level MKT 301 Minimum Grade of D or Undergraduate level MKT 301 Minimum Grade of P

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Release: 8.7.2.4