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MKT 325 - Digital Marketing |
(3). Prerequisite: MKT 301. This course provides students the theoretical understanding of the internet marketplace necessary to adapt to its many changes, while also introducing them to the real-world internet marketing problems through cases. This course will consist of lectures which introduce concepts/theories in digital marketing and case analyses which apply those concepts/theories to real-world, online marketing problems.
3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Hybrid (mostly on-campus), Hybrid (mostly online), In-Person Instruction, Online (asynchronous) Management & Marketing Division Marketing Department Course Attributes: 4-year institution |