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|MKT 325 - Digital Marketing|
(3). Prerequisite: MKT 301. This course provides students the theoretical understanding of the internet marketplace necessary to adapt to its many changes, while also introducing them to the real-world internet marketing problems through cases. This course will consist of lectures which introduce concepts/theories in digital marketing and case analyses which apply those concepts/theories to real-world, online marketing problems.
3.000 Credit hours
3.000 Lecture hours
Schedule Types: Hybrid (mostly on-campus), Hybrid (mostly online), In-Person Instruction, Online (asynchronous)
Management & Marketing Division