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|MKT 395 - Business-To-Business Marketing|
(3). Prerequisite: MKT 301. An analysis of marketing strategy as it applies to firms that engage in the production of finished products or services, including an examination of the buying behavior of profit and non-profit-making enterprises, as well as governmental agencies and the impact of e-commerce on these enterprises and processes. May not be taken for credit if student has completed MKT 363 - Industrial Marketing.
3.000 Credit hours
3.000 Lecture hours
Schedule Types: In-Person Instruction, Online (asynchronous)
Management & Marketing Division