Catalog Entries |
Summer 2020
Jun 15, 2021 |
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 | Select the Course Number to get further detail on the course. Select the desired Schedule Type to find available classes for the course. |
| MKT 488 - Advertising and Promotions |
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(3). Prerequisite: MKT 301. Investigation of methods used to communicate with markets, including advertising, sales promotion, re-seller support, publicity, public relations, and corporate advertising. Includes cases combining these topics with a managerial orientation (formerly MKT 377 and more recently MKT 388).
3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: In-Person Instruction, Online (asynchronous) Management & Marketing Division Marketing Department Course Attributes: 4-year institution |
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