Catalog Entries

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MKT 488 - Advertising and Promotions
(3). Prerequisite: MKT 301. Investigation of methods used to communicate with markets, including advertising, sales promotion, re-seller support, publicity, public relations, and corporate advertising. Includes cases combining these topics with a managerial orientation (formerly MKT 377 and more recently MKT 388). 3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: In-Person Instruction, Online (asynchronous) Management & Marketing Division Marketing Department Course Attributes: 4-year institution

MKT 488 - Advertising and Promotions

(3). Prerequisite: MKT 301. Investigation of methods used to communicate with markets, including advertising, sales promotion, re-seller support, publicity, public relations, and corporate advertising. Includes cases combining these topics with a managerial orientation (formerly MKT 377 and more recently MKT 388).
3.000 Credit hours
3.000 Lecture hours

Levels: Undergraduate
Schedule Types: In-Person Instruction, Online (asynchronous)

Management & Marketing Division
Marketing Department

Course Attributes:
4-year institution

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