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|MKT 495 - Marketing Strategy|
(3). Prerequisite: Senior status and MKT 301. Capstone course combining lecture, cases, and student discussion in a seminar setting. Examines and analyzes the marketing process with special emphasis on the development of comprehensive marketing plans.
3.000 Credit hours
3.000 Lecture hours
Schedule Types: Hybrid (mostly on-campus), Hybrid (mostly online), In-Person Instruction, Online (asynchronous)
Management & Marketing Division