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|COM 415 - Mass Communication Research|
(3). Prerequisites: COM 200 and MS 110, MS 204, or ST 260, or permission of instructor. Fundamentals of research methodologies in mass communication. Prepares students to become familiar with, and develop the understanding and ability to apply social science research concepts to mass communication problems. Major topics to include, among others, sampling, survey research, basic statistics, and diversity issues in mass communication research.
3.000 Credit hours
3.000 Lecture hours
Schedule Types: Hybrid (mostly on-campus), In-Person Instruction, Online (asynchronous)