Catalog Entries |
Summer 2022
Feb 03, 2023 |
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| HPE 576 - Sport Marketing |
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(3). Introduction to the principles and application of marketing theory to the sport industry. Covers wide range of sport marketing related topics including promotion and media relations in sport businesses, licensing and sponsorship of sport products, and the marketing mix strategies for sport organizations. Students will gain valuable insight into theory and practice of sport marketing strategies for a diverse range of sport related organizations.
3.000 Credit hours 3.000 Lecture hours Levels: Graduate, Undergraduate Schedule Types: Hybrid (mostly on-campus), Hybrid (mostly online), In-Person Instruction, Online (asynchronous) All Sections for this Course Kinesiology Division Health and Physical Education Department Course Attributes: 4-year institution |
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