|Select the Course Number to get further detail on the course. Select the desired Schedule Type to find available classes for the course.|
|MKT 378 - Consumer Behavior|
(3). Prerequisite: MKT 301. A study of fundamental activities, habits, and motives which affect consumer interest, trial, evaluation, usage, and disposal of products. Includes ethical marketing considerations. This course can be counted as a major or minor elective in the areas of finance and management.
3.000 Credit hours
3.000 Lecture hours
Schedule Types: Hybrid (mostly on-campus), Hybrid (mostly online), In-Person Instruction, Online (asynchronous)
Management & Marketing Division