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|MKT 488 - Advertising and Promotions|
(3). Prerequisite: MKT 301. Investigation of methods used to communicate with markets, including advertising, sales promotion, re-seller support, publicity, public relations, and corporate advertising. Includes cases combining these topics with a managerial orientation (formerly MKT 377 and more recently MKT 388).
3.000 Credit hours
3.000 Lecture hours
Schedule Types: In-Person Instruction, Online (asynchronous)
Management & Marketing Division