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MKT 497 - Market Research |
(3). Prerequisites: Senior status and MKT 301. The application of research techniques and procedures for assessing markets. Students will conduct an actual research project and submit results in a thesis-type report.
3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: In-Person Instruction, Online (asynchronous) Management & Marketing Division Marketing Department Course Attributes: 4-year institution |