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Summer 2022
Feb 04, 2023
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Information Select the Course Number to get further detail on the course. Select the desired Schedule Type to find available classes for the course.

SMR 476 - Sport Management and Recreation Marketing
(3). Prerequisite: Junior Standing. This course is designed to introduce students to the principles and application of marketing theory to the sport and recreation industries. This is a general course covering a wide range of sport marketing topics. These topics include promotion and media relations in sport and recreation, licensing and sponsorship of sport products, and the marketing mix strategies for sport and recreation organizations. After completing this course students will have gained valuable insight into the theory and practice of sport marketing stategies for a diverse range of sport and recreation organizations.
3.000 Credit hours
3.000 Lecture hours

Levels: Undergraduate
Schedule Types: Hybrid (mostly on-campus), Hybrid (mostly online), In-Person Instruction, Online (asynchronous)

Kinesiology Division
Sport Mgmt/Recreational Studie Department

Course Attributes:
4-year institution


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